Three Common Mistakes Made in Executive Cover Letters -

Three Common Mistakes Made in Executive deckblatt Letters -Cover letter writing can be tough. If youre looking for an excuse notlage to write one, well, I have bad newsthat excuse might save you from writing a titelseite letter, but it could cost you a job.If youre a regular reader of this blog, youre probably familiar with my advice that yes, executives do need to write a titelblatt letter as part of your job application. And a recent survey from Robert Half backs me up on that90% of executives say that cover letters are important to them for making a hiring decision. A well-written cover letter can go a long way in distinguishing you from other candidates and help make you memorable to an executive recruiter or hiring manager. When youre applying for an executive location, you need to be memorablethere will be plenty of other candidates with an impressive work history competing with you.So what makes a cover letter well-written as opposed to badly written? What makes an executive c over letter memorable? And what are the most common mistakes people make in their executive cover letters?Start making your cover letter well-written and memorable by avoiding these three common cover letter mistakes failing to capture attention immediately, making the cover letter about yourself, and repeating yourself.Failing to Capture Attention ImmediatelyAs someone applying for an executive-level or C-suite position, you are well aware of how busy people can be. Hiring managers and executive recruiters are no exception. Because of this, you need to capture their attention immediately with the first sentence of your cover letter. If you dont, why would they keep reading? They might skim a cover letter that starts out boring or irrelevant to their needs, but they certainly wont give it the same attention they will a letter that is compelling right from the start. To keep them reading, you need a great cover letter with a great opening line. You might know youre their ideal candid ate, but you need to convince them of that. Dont lose their interest before youve even started convincing them.Do any of these boring first lines sound familiar?-I am writing to you today because-This letter is in response to-Thank you for considering the attached resume-The position of executive at company is a good fit for me because-I have X years of experience inIf the answer is yes, then youre probably losing the attention of your potential employer pretty quickly. None of those sentences tells someone why they should be interested in hiring you.One of the major things I preach to clients as a professional resume writer is the importance of conveying what value you bring to a specific position or company. What can you do for them? Keep this in mind as you are shaping your cover letter. The first sentence should address a specific value that you can bring to the position you are applying for. One way to do this is by posing a question.Consider these examples, and compare them wi th the above boring first lines. Which ones are more likely to keep you reading?-Would a sales executive who has a decade-long track record of double-digit growth be an asset to your company?-Creative thinking and strategic planning my strongest skills, with 30% revenue growth to prove it.-Does your company need a proven leader to help guide your staff in increasing sales and expanding your market share?-Dealing with tough clients is my specialty.Each one of these lines hits on a specific topic that could be a pain point for a company. Determine what a pain point might be at the company you are applying to, then consider your work experience and strengths and how they can be applied to solve that problem for the prospective employer. Voilyou have the makings of a strong first sentence or two for your cover letter Now you can delete the boring first line that was making employers yawn instead of sit up and pay attention.An effective first line also showcases your communication skills . Think about itif youre applying for a job as a sales executive, you should be able to sell yourself in your professional cover letter.For more on writing a compelling cover letter introduction, check out this article Its Time To Use Your Cover Letter Introduction As A Marketing ToolMaking the Cover Letter About YourselfHuh? Arent I writing about myself, my professional career, my accomplishments, and my strengths? Isnt that what a cover letter and a resume are for?Sureto a point.A cover letter should not just be a one-page letter in which you brag about yourself and your achievements. Instead, every single point you make about your skills or your experience needs to be tied directly back to the position or the company you are applying to.Do not write your cover letter from the angle of this is why Im so great. Instead, start from the angle of what does this company need from me? and go from there. Making this simple change in mindset before you set out to write a cover letter can make a big difference in how you write your cover letter, and then in how you are perceived by the person reading your cover letter.By the time you have reached the executive level in your professional career, you have plenty of experience and accomplishments to talk about. Resist the temptation to use your cover letter to shovel more about yourself and yourself only toward a hiring manager. Everyone else applying for the position likely has their own set of accomplishments. The way to set yourself apart is to speak about why the company needs you.It can also be tempting to talk about why you want the jobhave you long admired the company, agree with their environmental policy, or want to live in the city where theyre located? Its okay to mention topics like thatas long as you again tie it back to how its helpful for the company. A hiring manager isnt psychic they wont necessarily realize that because you admire their environmental policy means that youll be likely to use that policy more effectively in your marketing efforts for themand in fact already have ideas about how to do so. Lay it out there explicitly, and get them as interested in you as you are in their company.For more insight into avoiding the trap of focusing on yourself in your cover letter, check out this article I recently wrote One Letter Can Weaken Your Cover Letter.Repeating YourselfA good cover letter complements your resumeit doesnt copy it. It is certainly easier to take what you already have on your resume and turn it into sentences and paragraphs than it is to craft a cover letter that says something new, but it is a major mistake to do so.Would you want to read the same information twice, just in different formats? And would you want to do that over and over again through a stack of dozens of resumes and cover letters? No, you wouldnt. And neither do hiring managers and recruiters.I like the advice given in this article from monster.comtell a story with your cover letter. Think chrono logically about your career path, and think about the beginning, middle, and end of how you move from facing challenges to finding solutions. Do you have something relevant on your resume that might not be immediately clear about why its relevant? Work that information into your career story so that it is clear to a hiring manager. Are you sending a cover letter and resume cold and not in response to a job posting? Tell the story (briefly) of why youre doing so. Did you earn a masters degree in something completely unrelated to your field, but still find it useful in your current career? Tell that story. Theres no such thing as a perfect cover letter, but making yours engaging and interesting will certainly be helpful in making you a memorable candidate.Dont make your cover letter a list of skills and strengths. Its not necessary, and its boring. Use a narrative voice and bring life to what is on your resume. Use your cover letter to help a hiring manager better understand your prof essional personality and why they should want to continue on to your resume where they can binnensee the extensive list of dates, titles, and skills that have made up your career experience so far.Use your cover letter effectivelyit may only be one page long, but thats a page that is an opportunity to impress a prospective employer. Dont make the mistake of repeating yourself and boring an employer as soon as they see the same information about your skills and abilities on your resume as they already read about in your cover letter.Have you avoided these three mistakes in your cover letter? Feeling confident and ready to send it? Heres a bonus tipdont attach it to an email. Copy and paste it into the body of your email. It saves a hiring manager a step in opening it, and if they see something interesting in a preview pane or when they first open it, youve got their attention already. Be the candidate whose resume a hiring manager cant wait to read.For even more cover letter tips to help you with your executive cover letter, as well as links to sample cover letters, head over to this article 5-Step Guide To Writing Cover Letters For Executives.Is the prospect of writing your own executive resume and executive cover letter daunting? Or do you, like so many executives, just have too much to do and not enough time to focus on your career documents?If youre considering hiring a professional resume writing service, youre considering entrusting your career to someone else. Thats why you need to be sure youre working with the best. Great Resumes Fast is a top-rated resume writing service, and our executive resume writers have the credentials and ratings to back it up.Learn more about us here, and take a look at some sample resumes here. If you like what you see, contact us to discuss your work history and career goals and get started on our personalized executive resume writing process.Are you tired of your resume being rejected by applicant tracking systems? I know h ow frustrating it is to submit your resume and receive no response. I hate seeing qualified people never breakthrough the screening process. It shouldnt be that way. Thats why I created this guide and I encourage you to download the FREE PDF so you can start seeing better resume response rates